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SEO/PPC Strategist

Barrie, ON · Information Technology
Our Client is looking for a creative and analytical Sr. PPC Strategist with at least 3 years of experience ideally in an agency and/or ad platform sides. With a proven record of results in ROI, excellent client management and satisfaction.
A critical part of the job is to be able to assess results through insightful reports and suggest new business opportunities.
Before applying, make sure you match all of the following criteria:
·       Lives close to Barrie, ON or is willing to commute;
·       Has working experience planning and managing Google AdWords (PPC) campaigns
·       Feels comfortable around numbers, formulas, spreadsheets, and data;
·       Feels comfortable reporting on campaign numbers;
·       Can handle both external and internal public easily;
Job Duties
·       Managing several accounts and campaigns with various budgets and objectives;
·       Ensuring
·       Bid and budget management of campaigns;
·       Continuous optimization of ads, keywords, geotargeting, and landing pages;
·       Development of keyword research;
·       Development of strategic plans;
·       Creation of proposals and studies for business development;
·       Client and team members interaction;
·       Ensuring brand safety standards;
·       Come up with creative ways to solve problems;
·       Analyzing and reporting on campaigns’ performance;
·       Ensuring all the tagging and tracking are properly done and the data being collected isn’t corrupted
Technical Requirements
·       Have a bachelor/diploma in Communication, Marketing, Advertising or similar programs;
·       At least 3 years of experience managing PPC campaigns;
·       Have experience with Google AdWords and at least one other like AdRoll, Facebook Ads, Criteo, Bing Ads, BrightRoll;
·       Have some experience implementing and using tools for lead generation, and A/B testing;
·       Not get scared with numbers! Excel is a must;
·       Have some experience with Google Analytics and other analytics;
·       Have some basic understanding of tagging, programming, and paid Social Media;
·       Be innovative, passionate, and willing to learn;
·       AdWords certified;
These will be considered differentials:
·       Some experience with Content Marketing, and SEO;
·       Other certifications;
·       Volunteering;
·       Being creative and thinking outside of the box;
·       Boldness
To be eligible for this position, candidates must be a Canadian Citizen. No sponsorship or Visas are available at this time.  No overseas Applications or Sponsorship at this time. 

We thank all applicants for their interest, however only candidates that meet the essential requirements will be contacted for an interview.
Tel: (289) 304-7007 | Skype: KOPELiT1 | Register at http://jobs.kopelit.com
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